Our Values

1. Service

To us, service and caring are more than just empty words. We are unafraid of showing humanity, of taking some time now and then to share a laugh, feel some warmth, express some sympathy, do a favor, be a friend.

At the end of the day it’s not what you say or what you do, but how you make people feel that matters the most. Small ripples of friendship will spread and unfailingly return in waves of appreciation and gratitude.

2. Innovation

We expend as much effort, intelligence, care and attention to the pursuit of knowledge as we do to our work. If there’s a better way to do something, we’ll find it. We keep eyes and ears open to new thoughts and ideas, which we strive to manufacture into superior service.

We will never settle for “good enough” because good is the enemy of great. We will exceed our own limitations by being diligent, conscientious, interested, deliberate in order to always do our work in an extraordinary way.


3. Growth

To live is to learn, and we thrive through growth. We set high standards for ourselves. Ethically and with integrity, we will do what we set out to do in the most resolute, most compassionate, most courageous, most dignified, and most human way possible. We cannot become great if we strive for anything less.

4. Generosity

More than anything else, our success in business comes down to being generous. We believe a great business must always be on the lookout for new opportunities to give, and ways to touch the lives of those with whom it interacts in a meaningful, impactful way.

But generosity is about so much more than business. It could mean the smile that brightens someone’s day, or the friendly note you send to someone to let them know you’re thinking about them. Whenever there’s a way to contribute a little generosity, we’ll find it.

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